Expansion Deal: Solace Dev Tools

Account: Solace Dev Tools, Key tier, $42,000 ARR, Growth plan tier

Stakeholders: James Ferreira, Head of Platform (technical champion); Grace Liu, CTO (economic buyer)

Health Score: 88.0, Green. No incidents this quarter, no open support tickets.

Contract end date: May 1, 2027 (not tied to a renewal, this is a pure growth conversation)

HubSpot Deal: #518713461967, "Solace Dev Tools - Plan Upgrade - Incident Volume Expansion," stage Qualified To Buy, priority Medium

Value: $65,000 | Close date: October 15, 2026

Trigger

Engineering headcount at signing: 8. Today: 25. Team has hit the incident volume ceiling on the current plan most months.

Why now

The quarter is incident-free and there's no open friction on the account, so the upgrade conversation is about their growth rather than a fix. The alternative is waiting until they hit the ceiling mid-incident, turning a planned upgrade into an emergency one.

Pitch, as logged on the account

"Your team has tripled since you signed. You're now reaching the incident volume limit on your plan most months. I'd like to walk through what the next tier includes before that limit becomes something you hit during an incident instead of on your own schedule." Sent to James first for a technical read, then to Grace with James's input attached.

Next steps

Walkthrough of next-tier limits with James.

Commercial proposal to Grace.

October 15, 2026: target close.

Ownership

On this account I own the expansion end to end. On a larger team I would qualify the opportunity, log the Deal, and hand it to the Account Executive to price and close.